The Challenge
AKT (formerly CCI), a Belgian organization active in business support, professional training, and local economic development, wanted to modernize its digital presence and improve the performance of its website. As part of the “Digital Recovery” program, the organization undertook an audit to prepare a complete redesign of its digital ecosystem.
Several challenges were identified: a website in need of structural and technical updates, digital visibility that could be improved, and a lack of efficiency in using online communication channels. The goal was therefore to provide a clear diagnosis, structure the needs, and define a solid digital strategy to strengthen the organization’s impact and clarity.
Our Solution
Our work began with a comprehensive digital audit, which evaluated the online presence, communication channels, and current performance. This assessment was complemented by an in-depth technical audit of the website to identify barriers related to performance, accessibility, and user experience.
At the same time, we conducted a detailed SEO analysis to assess the site’s search engine positioning and identify optimization opportunities. Based on these findings, we developed a clear and structured specification, which then served as a roadmap for the website redesign carried out by an external provider.
Together, these actions gave AKT a precise understanding of its digital priorities and the tools to activate in order to improve online visibility and efficiency.
Results
Following this support, AKT was able to launch a complete website redesign based on solid technical and strategic foundations.
The organization now has a better understanding of its digital challenges and the actions needed to enhance online communication. Clear areas for improvement have been identified, particularly in content strategy, SEO, and digital channel management.
This work now allows AKT to gradually strengthen its digital visibility, improve user experience, and structure more effective communication. It also provides a crucial foundation to support future development and maximize the impact of its actions with its target audiences.
