The Challenge
Éline, a passionate caterer, approached us with a dual ambition: to develop her company, Elandéline, both digitally and strategically. She wanted to modernize her website to make it more professional, attractive, and aligned with the high quality of her services. At the same time, Éline sought structured support to better organize her offer, clarify her positioning, increase her visibility, and structure her communication to effectively reach both existing and potential clients. A project combining digital transformation and strategic development.
Our Solution
To meet these goals, we began with a digital audit of her competitive environment and a detailed persona analysis through questionnaires. We then revisited the foundations of the Elandéline brand by updating the Business Model Canvas, SWOT analysis, and the company’s mission, vision, and values.
This solid groundwork made it possible to define a clear strategy with quantified, jointly validated objectives. From there, we built tailored action, prospecting, and communication plans.
On the digital side, we created a modern, elegant, and responsive showcase website, designed to highlight all of Elandéline’s services. Her visual identity was strengthened, with a consistent editorial tone and high-quality visuals that reflect her craftsmanship and values.
The Results
Elandéline now benefits from a professional, brand-aligned website designed to attract a demanding clientele. This new tool reinforces her online credibility and serves as an essential asset for business development.
Thanks to the jointly defined strategy, Éline now manages her communication with clarity and consistency. We also provided guidance to her team on social media best practices, ensuring a coherent and regular presence. Overall, the implemented strategy now supports Elandéline’s sustainable growth, while showcasing her culinary expertise and reinforcing her responsible brand positioning.
