About Us

At cat2lion, we specialize in designing and implementing growth strategies and effective communication tools tailored to real business needs. Our goal: to improve our clients’ performance across multiple dimensions—commercial development, communications, internal organization, and operational support tools.

Unlike traditional consulting firms, we combine strategic vision with hands-on execution.
We don’t just deliver action plans: we help activate them through management, coaching, and training—as close to the field as possible.

Knowledge transfer is part of our DNA. We ensure every client gains autonomy by the end of our engagement—taking ownership of the tools, methods, and decisions implemented.

Our approach is always customized: we take the time to understand your reality, your objectives, and your customers’ expectations, so we can build a concrete, actionable, and sustainable strategy.

Our Values

Pragmatism

We always put results at the heart of our work. Each recommendation comes with a clear action plan (prospecting, communications, organization). We prioritize simple, effective tools to enable immediate implementation. Our proven methods ensure consistency and adaptability to field realities.

Personalization

Every client receives tailored support adapted to their challenges and context. Our processes—while repeatable—remain flexible so each engagement is treated individually. Internally, we value diverse backgrounds and talents. From day one, each team member is recognized for their strengths. This diversity fuels our creativity and reinforces our agility.

Commitment

We approach every mission with rigor and high standards, from initial diagnosis to final delivery. Our team combines deep expertise and varied profiles to offer a comprehensive perspective. Structured knowledge sharing—starting at onboarding—accelerates everyone’s growth. Solidarity and cohesion guarantee service continuity. Our aim: to exceed expectations reliably and relevantly.

Transversality

Our 360° strategies integrate multiple channels and external expertise for a unified, coherent response. We rely on a network of specialized partners to cover every need without compromising quality. Internally, each person manages projects while developing a focused expertise. This organization fosters autonomy, collective efficiency, and skills growth.

Boldness & Creativity

We encourage boldness and originality to strengthen our clients’ value proposition. Structured brainstorming and open-minded thinking spark innovative solutions. We act with candor and pragmatism to help entrepreneurs gain perspective. Our passion drives us to go beyond conventional frameworks. For us, every mission is a shared conviction.

Anabelle Kinet

CEO

Anabelle Kinet is passionate about business strategy, with a strong taste for structuring challenges and long-term visions.
Beyond action plans, she places people at the center—valuing respect and authentic relationships.
Guided by heightened sensitivity, she also draws inspiration from the world of fragrance, where every nuance matters and intuition meets precision.

Claudia Fraipont

Project Manager

Claudia holds a degree in international trade with a specialization in logistics. She joined cat2lion in 2018 and has steadily expanded her skills in social media, Google Ads, WordPress, and AI tools. Committed and meticulous, she values listening and reliability—principles rooted in her deep sense of family—which she brings to every project she leads.

Lara Manzan

Communication & marketing assistant

Freshly graduated with a Master’s degree in Languages and a Master’s in Communication, Lara combines her passion for languages with a strong sense of marketing strategy.
Driven by her interest in SEO, she has a keen eye for enhancing digital visibility while keeping the client’s needs at the heart of every project.
A basketball enthusiast, she draws inspiration from the sport’s core values — team spirit, perseverance, and self-improvement — which she applies daily in her professional life.

Beyond our internal team, we rely on long-standing partnerships with recognized experts in: website and mobile app development, design and implementation of AI tools, data and server management/security, and graphic design.

We also collaborate with universities and specialists in studies, surveys, and statistical tools.

This complementary expertise allows us to deliver comprehensive, high-quality solutions led by seasoned professionals.

Join Us

Our team is regularly growing with new profiles—many of whom reached out proactively because they identified with our values. If you feel aligned, don’t hesitate to contact us. Our door is always open.

Subsides

We are certified for various grant programs. If these could help you bring your ambitions to life with a little boost, we’ll be happy to explain how they work.

References

They trust us: discover how we’ve transformed their vision into sustainable growth.