The challenge
Durbuy Z, a Belgian craft beer brewed in Durbuy, wanted to structure its growth by clarifying its positioning and strengthening its communication. While the product’s quality was undeniable, the brand image, strategy, and communication tools didn’t yet fully reflect its identity or commercial potential. The company lacked message consistency, digital visibility, and internal organization to coordinate its actions. The challenge was to translate Durbuy Z’s authenticity and ambition into a clear, modern, and effective strategy.
Our solution
We began with a comprehensive audit, including a SWOT analysis, a Business Model Canvas, and the redefinition of Durbuy Z’s mission, vision, and values. Based on this, we built a tailored business and communication strategy supported by a concrete action plan covering internal organization, prospecting, and communication. We carried out a full rebranding with a new digital identity, the creation of a website, clear and engaging content, and hands-on operational support for day-to-day implementation.
Results
Durbuy Z now has a coherent and structured communication approach aligned with its positioning. The new website effectively showcases the brand’s story, identity, and points of sale. Thanks to the developed strategy and implemented plan, the team can now steer its communication with more clarity and impact. The full overhaul of its image and tools has strengthened the brand’s visibility, professionalism, and coherence, while preserving the authenticity that defines it.
