The Challenge
Marbaise, a leading brand in fashion and footwear, approached us to improve the performance of its e-commerce website. Their main goal: to boost online visibility and drive sales through their digital store.
To achieve this, we focused on two complementary areas:
- Optimizing the user experience, making the buying journey smoother, more intuitive, and more engaging.
- Implementing a tailored SEO strategy to strengthen organic rankings on search engines.
The overall objective was to enhance the brand’s image and reinforce Marbaise’s digital presence.
Our Solution
To meet Marbaise’s goals, we conducted a comprehensive analysis of their e-commerce website. This included an in-depth SEO audit, a review of organic positioning, a user experience assessment, and a benchmark analysis of their Google Ads campaigns. These insights enabled us to create clear and actionable recommendations to optimize the site’s performance. We then refined key website content to improve both readability and SEO impact.
At the same time, we produced a series of SEO-optimized blog articles designed to strengthen long-term organic visibility. We also developed a structured communication plan for their internal team and provided hands-on guidance to ensure effective adoption of the tools and actions recommended. This custom approach was designed to combine efficiency, autonomy, and measurable digital impact.
The Results
Marbaise now benefits from a high-performing, SEO-optimized website that converts more effectively. The SEO efforts have led to a significant increase in visibility on Google, while the user experience is now more seamless, engaging, and aligned with customer expectations. The implementation of the communication plan has also strengthened their presence across multiple channels, with consistent and strategic actions. This project enabled Marbaise to achieve a comprehensive e-commerce transformation, combining visibility, performance, and communication mastery — and driving the sustained growth of their online business.
