People often wonder:
“Is my website complete?”
“Is it performing well enough?”
“Is it optimized for SEO?”
Let’s go through the key elements you should keep in mind when creating or redesigning your website:
1. Write Relevant Content
Text is one of the most important parts of your website! It should:
- Reflect your brand image
- Be neither too long (user fatigue) nor too short (bad for SEO)
Internal linking between pages also improves SEO and helps users navigate more easily.
2. Define a Consistent Visual Identity
Your brand identity (or branding) defines tone, colors, and style. It ensures consistency and recognition across all your communications.
3. Choose a Relevant Domain Name
Your domain name is one of the first things visitors see — it’s what they’ll share. Choose it carefully, check availability (e.g. register.be), and avoid free generic URLs.
Also, choose a reliable host that provides an SSL certificate to ensure security and Google compliance.
4. Keep Your Design Up to Date
Design is crucial — it’s the first impression visitors get. Your website should be visually consistent and user-friendly.
Key points:
- Use responsive design (fits all screens: computer, tablet, mobile)
- Optimize loading speed — Amazon found that +0.1s in load time = -1% in sales!
5. Create a Clear Site Structure
A clear menu and navigation system help visitors find what they need quickly. Consider adding a search bar for even easier access.
6. Add Calls-to-Action (CTAs)
Your site should guide users to act: contact you, visit another page, or buy. For instance, if this article inspires you, contact us to develop your digital strategy! 😉
7. Connect Analytics and Retargeting Tools
Google Analytics helps you understand how users interact with your site:
- Average session time
- Most visited pages
- Devices used (mobile, desktop)
- User locations
Also, connect your site to the Facebook Pixel to track visitors and retarget them with ads — a great way to expand your audience.
8. Collect Reviews
Customer reviews build trust — 92% of consumers read them before buying. Display reviews on your homepage and below each product or service page.
9. Add Videos
Adding videos can significantly boost engagement and conversions. A page with a video is 53x more likely to rank first on Google.
10. Enable Social Sharing
Allow users to share your content on social media to increase visibility. But don’t forget to include a privacy clause (GDPR compliance) about tracking via share buttons.
11. Stay GDPR-Compliant
Non-compliance can result in heavy fines. Make sure your site:
- Explains how user data is handled
- Includes a “Privacy Policy” page
- Requests cookie consent and allows preferences (necessary, analytics, ads, preferences)
12. Make Contact Info Easy to Find
Users often visit your site to find contact info — make it visible and accessible.
13. Add a Chatbot
Users expect fast responses.
Chatbots help answer frequent questions and convert visitors into customers.
- 64% of support agents save time with chatbots
- Chatbots can cut operational costs by 30%
- They’ll save 2.5 billion hours of customer service time worldwide
14. Keep Your Back Office Clean
Google analyzes your back office for SEO.
Keep it tidy and structured for better indexing:
- Clean up unnecessary code
- Use consistent headings and subheadings
- Remove heavy or unused images
If you’d like more advice or hands-on help to apply these tips, don’t hesitate to contact us!
[1] https://www.info-ecommerce.fr/1016/temps-de-chargement-et-retombees-sur-le-taux-de-conversion
[2] https://trustindex.fr/blog/ou-placer-les-avis-clients-sur-son-site-e-commerce-pour-augmenter-les-ventes/
[3] https://www.smallbizgenius.net/by-the-numbers/chatbot-statistics/#gref