Have you heard of the “Digital Relaunch Voucher” (Chèque « Relance par le numérique »)? Funded by the Walloon Region, this grant allows you to completely rethink your digital strategy!
Today, digital is more important than ever. More and more people are constantly connected via their smartphones—on websites and social media. Recent events have only accelerated this trend, especially toward online shopping. In 2021, online sales on Belgian sites grew by 33%, representing 150 million transactions for a total of €11.7 billion.
It’s therefore crucial for self-employed professionals, retailers, and companies to be visible on these channels and to build a strong digital identity. You must optimize your web presence and e-commerce activity—digital should be an integral part of your business.
Unfortunately, few Walloon companies have an online presence aligned with consumer habits.
This is why Europe and the Walloon Region have set up support schemes for companies. With the “Digital Relaunch Voucher,” you can receive 90% public funding to implement your digital strategy.
Ready to revisit your digital strategy? Here’s everything you need to know!
1. The “Digital Relaunch Voucher”
1.1. For whom?
This scheme is aimed both at organizations starting from scratch and at SMEs seeking to grow.
1.2. For what?
The goal is to help everyone develop a sound, comprehensive digital strategy. In practice, the “Digital Relaunch Voucher” is made up of two cumulative vouchers: the Diagnostic Voucher and the Strategic Action Plan Voucher.
1.3. How much does it cost?
With this voucher, your company receives a 90% contribution from the Walloon Region. The grant includes caps for each phase. For phases one and two, the maximum public contribution is €6,660 out of €7,400 excl. VAT.
This means a co-payment of €740 on your side for seven days of work to (re)define your new digital strategy.
1.4. How does it work?
There are three major steps to plan in this digital relaunch program:
1.4.1. The Diagnostic
The first step is a strategic audit. One of our Project Managers performs a full assessment of your company’s situation.
In this digital audit, we analyze:
- The digital positioning of your website and/or e-commerce
- Your website and its content (top 3 pages)
- Your e-commerce activity (traffic, average basket, revenue, SEA, …)
- Two social media channels of your choice
- Compliance with digital best practices
This analysis helps measure your company’s digital maturity.
First, it reveals strengths and weaknesses—so we can reinforce the former and address the latter.
Next, we define realistic objectives for your company and its future.
Finally, we provide recommendations and strategic options.
1.4.2. The Action Plan
After the diagnostic, we define a digital action plan built around two pillars:
- Digital positioning
- E-commerce
Our Project Manager will carry out:
- Competitor analysis
Definition of business objectives - An analysis of your website
- A SEO report with practical recommendations
- E-commerce development tracks
Set-up of your digital marketing and an editorial calendar for social media communications
Please note: the diagnostic step is mandatory to be eligible for the “Digital Relaunch” voucher.
1.4.3. Strategic Implementation
The final phase is implementing the action plans, including:
- Design
- Development
- Search engine optimization
- Integration of digital tool
2. Am I eligible for this voucher?
This voucher is reserved for SMEs, self-employed professionals, and non-profits (ASBL) based in the Walloon Region. It applies to both beginners and those who already have some tools but want to improve them.
Additional criteria:
- Be registered with the Crossroads Bank for Enterprises (BCE) (as a natural or legal person)
- Have your main operating site in the Walloon Region
- Be an SME (fewer than 250 employees and annual turnover under €50 million), a self-employed person, or an ASBL
- Not belong to sectors excluded from the Business Vouchers scheme (fishing, aquaculture, primary agricultural production)
- Not have exceeded the public aid cap (€200,000 over 3 years)
3. Time limit
Please note! This voucher is time-limited—it was valid until 31 August 2023 or until funds were exhausted.
Also discover the other Business Vouchers you can benefit from with cat2lion. We’re available for any further information or to answer your questions via our contact form.
ASBL with an economic purpose only.
Cat2Lion, approved provider for Business Vouchers